Listphile.com is a website that enables people to create lists, atlases and databases. I conceptualized and realized this startup venture and hired a small team of coders to build it in Ruby on Rails.
The goal was to create a friendly interface that implied ease of use and demystified a potentially intimidating prospect: creating and populating a database via a software as a service platform.
My role: information design, interaction design, logo design, user interface design.